Effective Content Marketing: Top 7 Winning Strategies

Effective Content Marketing: Top 7 Winning Strategies

Effective Content Marketing: Top 7 Winning Strategies

Indeed, content marketing is a powerful tool companies need to use if they are to market their services and products to consumers. Today the customer rely on the internet to search for products and services that they want, and therefore what you put out can determine whether or not you will get a customer over the other.

Follow these 7 proven tips to create a content marketing strategy that delivers real business results:

1. Crystal Clear On Goals On This One

Most brands develop content without enough purpose or direction as they go overboard in their efforts with customers. Don’t start generating topics or types of content before getting really clear on what you want to accomplish. Do you want to increase sales turnover, particular, the number of leads? Increase brand awareness? Drive ecommerce sales?

Name down 1-3 specific objectives and align your whole campaign on having these goals. By measuring leads, traffic increase and conversion rates it will be possible to know whether the content was worth the efforts.

2. Buyer Journey

Another blunder of content marketing is failure to provide exceptional content suitably that applies generic concept. You must categorize your audience into stereotyped fictionalized potential customers. Analyze their demographics, struggles and incentives and the usual path they go through from the moment they first become conscious of the products up to the moment they decide to buy them.

Define all the persona’s so that the right content map can be developed to map the proper mindset of each persona to customer.

3. Separated from your Competitors

In an environment where there are too many brands vying for attention online you have to explain why exactly the prospect needs your brand or will find it useful and create content around that. To create a strong case for its solutions, what existing specific customer pains do you satisfy for the target personas more effectively than competition? What outcomes do you deliver?

Text that obviously conveys what makes it easy for your target market to come to you rather than the other way round and why customers should pursue the next level of the relationship with your company.

4. Commit to Consistency

Innovators need to produce content more often, more regularly, without gaps. To observe real progress, though, a more consistent schedule is necessary; one or two publications a month is not very convincing. Make sure to post often enough to gain the trust and establish the blog as an authority by posting at a daily, weekly or monthly rate.

The problem with going dark is that opportunities may be missed and an organization can become irrelevant if it does not reemerge frequently enough. Identify which content types are relevant to each of the personas/stages and create a content marketing plan in order to continuously feed it out.

5. Diversify Content Formats

Focusing oneself or one’s company strictly on one or two content mediums greatly limits the audience one can target, and their level of interaction. Create a multi formate content such as blogs, videos, podcasts, eBooks, visual arts, courses etc.

Sharing knowledge in different formats let make a core value prop to be wrapped in a different outfit appropriate to different learning modes. Should have 80 percent of these topics to be aligned with pain points and objectives that are relevant for the defined personas and the remaining 20 percent of these topics should periodically reference items such as the updated search volume.

6. Ensure Mobile-First Design

Are you sure that your content delivery fits mobile screens? If not, you are most likely turning off these readers and damaging your results across the board.

Use analytics to determine the percentage of the users’ visits on mobile in your niche and adapt design to that. Features like; short and snackable articles, pages that load rapidly, pop-ups instead of high-quality paywalls minimize hurdles, for real mobile users to consume, and share your content.

7. Promote and Amplify Content

This is one of the biggest myths I have seen brands and businesses make – investing time and money sometimes into TVC creation and then leaving their glistening assets alone with no one to attend to them once they are produced. Finally, you should also have a promotion plan on how to get old and new content in front of the target personas.

Utilise email lists, social media, paid advertisements, influential people etc., in extending the message reach. Next, follow the engagement – that’s featured content, if it is relevant and has a very good reach, respond to the conversations, analyse and optimize what you already have, do even more about what has a high conversion rate.

And in 7 easy steps – summary of the basics of producing remarkable content and achieving success. SERP these strategies to the individual consumer paths and goals for the ultimate conversion capabilities.